Users have recently criticized the company Coca Cola for naming a drink can after the female private part.
This is after the word “Xitombo” was spotted with a can, which means vag! In South Africa, last week on Twitter, it went viral. Coke said after this vag, the promotion event “Share- A- Coke” ends! Na incident can happen. The company fired seriously and the company received massive social media calls to correct its error.
Coca- Cola explained that the campaign had three elements that included digital activation and customization of their own Coke cans with consumers.
The main element of the campaign was to place approximately 700 of South Africa’s most popular names on Coca-Cola cans and bottles, which were sold in stores.
These names were identified in partnership with the Department of Home Affairs and Stats SA.
The names spread across the 11 official languages and were sent to two professional linguists for phonetic treatment, reviewed by various internal approval teams and finally printed, distributed and sold in the market.
The Xitsonga word that led to this incident was not one of these names identified by the Department of Home Affairs, nor was the can marketed or sold by Coca-Cola.
Coca-Cola acknowledged that the can which contained the offensive word, and said that they are “very disappointed that the controls we put in place could be taken advantage of in this manner, Coke said.